Build Landing Pages That Convert

Categories: LEAD GENERATION

About Course

Create service pages and campaign pages that turn more visitors into enquiries.

Your page does more than hold information. It either helps people act or gives them reasons to leave.

In this course, I walk you through how to build landing pages that work harder for service businesses. You will learn how to tighten the message, sharpen the offer, structure the page properly, use proof in the right places, improve forms, and reduce the friction that stops enquiries.

This is built for businesses already getting traffic from SEO, Google Ads, referrals, email, or social, but not getting enough leads from the page itself. The course stays practical throughout. You will work with real page elements, not abstract theory, and finish with tools you can use to review and improve your own pages.

 

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What Will You Learn?

  • Diagnose why a landing page is leaking leads
  • Structure a page around one offer and one action
  • Write headlines and sections that match buyer intent
  • Improve enquiry forms and calls to action
  • Use trust, proof, and friction reduction properly
  • Review mobile experience and page speed issues that affect conversion
  • Launch a stronger page with a simple test plan

Course Content

Topic 1: Start With the Job of the Page
Understand what the page is meant to do and why weak pages waste good traffic.

Topic 2: Clarify the Offer and Message
Match the page to the click and build a message that speaks to one audience, one problem, and one offer.

Topic 3: Structure the Page Properly
Build the opening section, organise the page in a sensible order, and make it easier to read.

Topic 4: Write Copy That Moves People to Act
Turn features into outcomes and write calls to action that suit the offer and the visitor’s intent.

Topic 5: Build Trust and Remove Doubt
How to use proof, answer common concerns, and make it easier for people to enquire.

Topic 6: Make Enquiry Easy
Choose the right conversion action, improve forms, and make the page work properly on mobile.

Topic 7: Use Design to Keep Attention on Action
Reduce distractions and give the main action proper visual priority.

Topic 8: Review the Page and Fix What Is Costing Enquiries
Assess the page properly, identify the biggest issues, and build a sensible improvement plan.

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