Google Business Profile That Gets Enquiries

Categories: LEAD GENERATION

About Course

Your Google Business Profile is often the first thing a potential customer sees when they search for your business, or for the service you offer in your area. If that profile is incomplete, poorly set up, or sending mixed signals, you can lose enquiries before people even reach your website.

Google Business Profile That Gets Enquiries is a practical course for small business owners who want more calls, messages and website enquiries from Google Search and Maps. It shows you how to set up your profile properly, optimise the parts that matter, improve local visibility, and turn profile views into genuine leads.

You will learn how to choose the right categories, write a profile that attracts the right customers, add services and photos properly, manage reviews, avoid common mistakes, and build a profile that gives people enough confidence to contact you. The course also covers the basics of local ranking in plain English, so you understand what helps your business appear more often and what holds it back.

This is not a theory-heavy SEO course. It is a straightforward, commercially focused training designed to help you improve one of the most important free assets your business has online. By the end, you should have a clearer, stronger Google Business Profile and a practical plan to generate more local enquiries from it.

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What Will You Learn?

  • Understand how Google Business Profile helps generate local enquiries
  • Set up and verify your profile properly from the start
  • Choose the right categories, services and business details
  • Write a profile that builds trust and encourages contact
  • Use photos, posts and profile content to improve visibility
  • Manage reviews and responses in a way that supports enquiries
  • Learn the local ranking basics that affect Search and Maps visibility
  • Spot and fix common mistakes that suppress performance
  • Turn profile views into calls, messages and website visits
  • Measure what is working and improve your profile over time

Course Content

Start Here
Understand how Google Business Profile fits into local lead generation, how people find businesses through Search and Maps, and what separates a weak profile from one that attracts real enquiries.

  • Why Google Business Profile Matters for Lead Generation
  • How Customers Actually Find You on Google Search and Maps
  • What a High-Performing Google Business Profile Looks Like

Set Up the Profile Properly
Learn how to create or claim a profile, complete verification correctly, and enter core business details in a way that avoids confusion, duplication and trust issues.

Build a Profile Google and Customers Can Trust
Learn how to choose the right categories, write a useful business description, add services properly, and complete the profile so it reflects what you actually offer.

Optimise for Visibility
Understand the core local ranking factors, what profile completeness really means, which local SEO basics support your visibility, and which common mistakes can hold you back.

Use Photos, Posts and Content Optimally to Build Trust
Learn how to use visual content and profile updates to make the business look active, credible and worth contacting.

Reviews That Improve Conversion
Learn how to ask for reviews, respond well to positive and negative feedback, and use reviews to strengthen trust and improve enquiry rates.

Measure What Is Working

Maintenance and Next Steps
Build a practical routine for keeping the profile current, improving it over time, and linking it to wider local SEO and lead generation activity.

Earn a certificate

Add this certificate to your resume to demonstrate your skills and increase your chances of getting noticed.

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